SearchCap: The Day In Search, June 25, 2008

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Jun. 25, 2008 at 4:03pm Eastern by Barry Schwartz

SearchCap: The Day In Search, June 25, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Keeping Visitors Engaged With Site Search
B2B sites tend to be more difficult for visitors to find what they’re looking for. Perhaps it’s because things don’t always fit neatly into more intuitive consumer categories. Perhaps it’s because B2B sites are often laden with so much diverse information. While site owners can engineer enhanced usability, better...
Behavioral Targeting Under Fire As ISP Backs Away From Tracking Subscriber Activities
Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called "banner blindness" behavioral targeting (BT) was born a few years ago with Tacoda. It has both increased in popularity and infamy since that time. Consumers prefer more "relevant" ads...
Everything You Wanted To Know About Google's Android
Well, sort of. If you're a developer you can get that information on the Android site. But if you're interested in the history of Android, how much Google may have paid for the platform and its hypothetical outlook, you can read this long Wired article. (You can also read my...
Google Posts Official Webmaster Help Group Chat Recordings, Transcript & Presentations
Google has posted the official blog post summarizing last week's live chat event. Yes, we did post the unofficial version on Thursday night, but now we have the official version live for viewing. Q&A Transcript available via Google Groups John's Personalized Search Presentation via Google PresentationsMaile's Case Sensitivity in Web...
Wednesday Webcast with Greg Sterling - National Brands Marketing Local
On Wednesday, Search Engine Land's contributing editor Greg Sterling will look at the current landscape of local search, and how brand marketers can take advantage of this evolving channel - in a webcast titled "National Brands Marketing Local." Research indicates that 82% of consumers who use a local search site...
GooHoo Faces Hurdles, Yahoo And Microsoft In Talks Again?
Earlier today TechCrunch reported that Yahoo and Microsoft were in acquisition talks again. However Silicon Alley Insider says that's incorrect and it's only about search. But that doesn't make much sense either given the recent rejection of that very proposal by Yahoo, unless the terms now being discussed are substantially...