SearchCap: The Day In Search, July 16, 2008

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Jul. 16, 2008 at 5:02pm Eastern by Barry Schwartz

SearchCap: The Day In Search, July 16, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

The Technology Behind Google Rankings
The Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I'll bullet point some of the key points for you all:...
A B2B Paid Search Success Equation
It's simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal success. Right? Wrong. The fact is, those fundamentals are only part of the equation. There is another key component entirely. Namely, analytics. Or more specifically, tracking, and understanding...
Speaking at SMX East (New York) and SMX London
We've begun planning our two big autumn conferences: SMX East, taking place in New York on October 6-8, and SMX London, on November 4-5. As we're developing the agendas, we want to hear from people who have solid ideas for potential sessions and are interested in speaking at one or...
SMN Webcast Tomorrow on Tracking Paid Search Sales Leads
In our next SMN webcast – this Thursday, July 17 at 1 PM EDT -- Alissa Reuhl of Apogee Paid Search Services looks at how to pull your paid search leads into your CRM system and evaluate conversion rates from a variety of factors such as search engines, websites, and...
iPhone Frenzy, "All You Can Eat" Data, Mobile Internet Now At "Critical Mass"
We will probably look back on last year's announcement of the iPhone (1.0) as the seminal or galvanizing event of the mobile internet. In fact the events leading up to the iPhone were a decade or more in the making, but it's the single moment when the mobile Internet came...
Google Sued For Quality Of Ads On AdSense for Domains
Google Sued For Selling Ads On Parked Domains from InformationWeek reports Google was slapped with a class action lawsuit over the AdSense for Domains product. In short, advertisers are upset with the quality of traffic driven through that program and feel that their money was taken from them without any...
Report: AOL Merger Or Sale Likely In The Next Two Weeks
Reuters is reporting that TimeWarner is seeking to strike a deal with either Yahoo or Microsoft for AOL. It says that talks between the companies "have taken on new urgency ahead of Yahoo's Aug 1 shareholders meeting."...
Blinkx Offers "Red Label" Video Syndication Product
Video search engine Blinkx, which has offered white label video search for some time, has introduced what it's calling "blinkx Red Label." It's basically an API and hosted solution that allows smaller sites to use the service entirely for free. Larger sites with more volume are required to monetize the...