SearchCap: The Day In Search, July 17, 2008

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Jul. 17, 2008 at 4:10pm Eastern by Barry Schwartz

SearchCap: The Day In Search, July 17, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Has Over 75% Of US Search Ad Market
New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company's goal to gain approval of its deal with Yahoo on search ads. However it is interesting how in Japan, it's a much more 50/50...
Google Video Now Offering "Personalized" Video Recommendations
The Google Video Blog announced the launch of personalized video recommendations, based on your search history. To see them, make sure you are logged into Google and visit video.google.com. In the middle of the page, you should see, "Recommended videos." Google uses your past search history and your past video...
Google AdWords Combines Contextual Targeting Features With Placement Targeting
The Google AdWords Blog announced that AdWords advertisers can now combine keyword-targeted and placement-targeted campaigns in the same ad group. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability to use placements to set specific bids or restrict your targeting to...
Social Responsibility and the Small Business
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. - Putting Customers Ahead of Investors,...
Google Enables Local Reviews From Mobile Phones
According to the Google Mobile Blog, the company is now giving users the ability to rate and review local restaurants from their mobile handsets via a browser (screenshot below). On the details page for a local business, users can "sign in and write review." Though somewhat buried Google has made...
3 Types Of Blogs That Totally Suck
Blogs. They're the best thing since sliced bread. Everyone with a website needs one. Or do they? Lately, I've seen numerous instances of blogs that exist because people have heard that they need to create a blog for SEO purposes. The problem with this, of course, is that any...
What Happens After Google Buys A Company?
Many people have posed the question: why does Google seem to often fail to efficiently integrate or develop companies and properties it has acquired? Early mobile social network DodgeBall is the most obvious example of promising startup acquired by Google that has languished. But as TechCrunchIT points out there are...
Having Trouble Getting Your Video Content Indexed? YouTube Can Help
When it comes to embedded video content in search result pages on the major engines, it still seems like the engines have the easiest time indexing and ranking YouTube content, with some other video content occasionally sprinkled in. The engines will likely start including more video results as publishers...
Social Media Is Always Changing… But Do You Change With It?
Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete. Social media is...