Jul 27, 2009 at 4:27pm ET by Search Engine Land
Tomorrow, July 28 at 1 PM Eastern, Search Marketing Now hosts a free webcast “Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution.”
Adam Goldberg of ClearSaleing will look at key attribution management features to consider when selecting analytics solutions. For example, will the analytics package allow you to attribute fractions of an order, revenue, profit, or some other measure? Can it track beyond the last click if a conversion happens offline? Find out what you need to consider — and what questions to ask.
For more information visit Search Marketing Now or register directly here (it’s free.)
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