• http://www.frogmo.com/ Jereme Thomas

    Good tips. I see more and more people and business leveraging YouTube these day but not very many of them are optimizing the videos to gain the most attention and traffic.

  • Coherent Media

    While your SEO tips are spot on, companies should ensure video quality standards are not amateurish. Just because something can be shot on a phone doesn’t mean it should. Poor video production standards can backfire on company marketing objectives. The implicit message is if this is the company’s approach to quality in their communications, that’s their approach to quality in the products or services they offer. Quality materially affects perceptions and positioning. If a company is going to produce video, do it properly and make sure it matches the quality standards of the company.

  • healthytimes

    Amen to that. Someone told personal injury lawyers how to do this and they ran with it creating the most god-awful stream of drivel…but it ranks

  • Ashwin Ramesh

    What we’re missing here is the fact that local businesses do not have the bandwidth or the time to sit and create information videos. Moreover, they perceive that these videos drive business away from them.

    I was talking to a local plumber that works with me about creating a series of “how to” informational videos; he never warmed up to the concept and his response was — “But, I don’t want them to do it themselves, I want them to pay ME to do it”.

  • Chris Silver Smith

    Do-it-yourselfers aren’t likely to become clients, but the popularity of the video can help promote the business in local search results for the qualified leads. The same is true for blogging in many cases. If a company publishes some content that’s more interesting and popular than the content of their competitors, that popularity gets associated with their business when search engines determine who should appear first.

    The activity boils down to a form of advertising. If they wish to rank well, it’s going to either cost some effort or they need to pay someone else to assist them. But, videos don’t need to be difficult — it’s possible to do a good job with relatively little muss or fuss these days.

  • http://localsearchforum.catalystemarketing.com/ Linda Buquet

    Ashwin, re: how to videos…

    I can watch a video about web design or car tune-ups. Does not mean I’m going to do it myself. Many folks are not going to take the time and will still hire a pro. BUT your client can prove in the video how much they know about the problem.

    But if a client has that type of concern I’d tweak the subject slightly. Instead of how to, think along the lines of “Most common reasons your XYZ leaks” or “10 ways avoid problems with your XYZ” “How to re-cover from water damage after a leak” or whatever. So focused more about problems and general solutions as opposed to “how to”.

  • Andrew Shotland

    Ashwin, per Linda & Chris’s response, i often say to potential clients – you can watch a video to learn how to switch out a toilet, but wouldn’t you rather get a professional to do it for you?

  • http://www.eyewebmaster.com Rosendo A. Cuyasen

    Informative tips. Yes we’re planning to create a video for our outsourcing web services and we believe through video this can be more beneficial to us. Looking forward to create a good video and apply your tips here. Many thanks.

  • Jason Messina

    I used many of these tips successfully on my channel (optimacyllc). You can check out our channel for sample description model.

    However, I think the article left out some important points.

    1. Choosing the right vidcap is essential – no matter what location people are searching for, they will be led to the most attractive vidcap.
    2. Enable comments – it’s a big mistake I made until recently
    3. You can enter in the transcript for CC and include your location instead of relying on optical recognition of video frames.

  • http://chrisdesrochers.org/ Chris Desrochers

    Chris – How about keywords in the video title? Have you seen any benefit trying to rank for local generic keywords using a YouTube title? For example: “About Dr. Clog – A Dallas Plumber”.

  • http://www.ottingerlaw.com/ Robert Ottinger

    Great article Chris. One concern about putting Youtube videos on a website is that it takes visitors off your site to Youtube. Isn’t it better to use a service like Wistia for videos on your site so the users stay on your site?

  • Beverly Mapes

    Great tips Chris. I’d forgotten about including NAP in the video’s description. A question on that though, what NAP strategy should one use if a retail store has three locations?

  • Beverly Mapes

    Great tips Chris. I’d forgotten about including NAP in the video’s description. A question on that though, what NAP strategy should one use if a retail store has three locations?

  • http://www.afixi.com/ Jyoti Nayak

    @chrissilversmith:disqus, Really very informative.
    Truly some parts are really useful like “Associate The Video With Your Google Places Listing” & “Associate The Video With Your Google+ Local Page”.
    Very helpful tips for me & going to implement on this asap.

  • Pankaj jain

    Nice information about how to promote a you tube video.Thanks for sharing

  • Morgan Akchehirlian

    I totally agree with your point of hosting your videos on youtube but why to embed code on site?
    How this point plays a role in Local SEO ranking?

  • Navjot Singh

    Great tips from YouTube video promotion point of view. Just one query why to embed YouTube video in a website??

    We can upload videos direct into our website, optimize a page/ video there also and promote that video page.

  • Navjot Singh

    Great tips from YouTube video promotion point of view. Just one query why to embed YouTube video in a website??

    We can upload videos direct into our website, optimize a page/ video there also and promote that video page.

  • Navjot Singh

    That’s a valid query. Why to move your website visitors to another external site when you can add video on your site?

    Better is to add video on YouTube with a link referring to your site.

  • J.S. Gray

    Basic Marketing 101

    Identify the pain they’re in, and make sure the solution involves hiring you.

  • J.S. Gray

    Many times people want to know YOU are the expert, if they don’t see it, then they’ll move on to someone who will.

    The trick is to show them that you are without showing the 3-4 things they need to complete the whole project.

    Make the “Call Me” hook the cure for the incomplete information.

    Its marketing 101…

  • Nicky Helmkamp

    Hey Chris – we loved your article and included it in our resource roundup! http://www.aseohosting.com/blog/2013/10/seo-content-marketing-and-social-media-the-best-of-september-2013/ Cheers!

  • RatatoskMalice

    why the hell would you try to convince a local business to make “how to” videos, thats just idiotic. Your plumber friend was smart to say no. Jesus kid, you want to convince him to make videos about his company to inform people about his services, not how to do it themselves. Also tell him about the aspects of ranking local seo and his website with youtube. Videos are loved by local businesses and they already know it will drive them more business, well…not if your making how to videos….why…why would you even think to recommend that is beyond me. If I was a local business that hired you and you recommended that I would FIRE you immediately and bring on someone that actually knows what they are doing. Also why the hell would a local business need any bandwidth? That doesnt make any sense! You’re doing it wrong! I really hope companies arnt paying you to help them because obviously you don’t know what you’re doing at all. Go home Ashwin You’re Drunk!

  • Jasmine Kaloudis

    LOVE these tips…. I just went though client videos and implemented them. One thing that wasn’t mentioned was the title of the video…. shouldn’t it be KW rich? Also the actual file name of the video ( before the mov file gets uploaded) I love youtube – both personally (for entertainment value) and I’ve learned so many health and medical things on there too . Also not mentioned…. when a prospective client calls about a product or service, offer to email them a youtube video… helps ALOT with conversions.

  • http://www.thelightwurx.com/ Benjamin Dara

    Thank you Chris, as we have begun implementing some of the aforementioned things in this post. It’s crazy/cool what SEO has become/is becoming.

  • Jimmy

    Great tips,

    What I wanted to share with you guys is one strange effect, I recently found after the last Google updates.The example is with Youtube optimization, which it is similar to normal SEO.Here is the video that I was working for:

    http://www.youtube.com/watch?v=UR_mycV8Tj8

    I was trying to optimize it for words “paid surveys” and “surveys for money”.And I started to link it with these keywords.If you type these words into Youtube, you will see that my video is on third page.What I notices is that my video ranks on the top positions of the word “surveys”, which is much more competitive, and I have never got any links with this anchor text.That makes me believe that Google probably have penalized me for overdoing with this anchor and probably now we have to lower our keywords in our backlinks.What do you think?

  • golfnerd

    This can work both ways. A video that is obviously professionally produced is regarded with a lot more skepticism an often viewed as “not real”. The trick is to find the right balance and that will depend on your market niche.

  • golfnerd

    This can work both ways. A video that is obviously professionally produced is regarded with a lot more skepticism an often viewed as “not real”. The trick is to find the right balance and that will depend on your market niche.

  • http://makewebworld.com/ Sanjeev Mohindra

    Good tips, YouTube also has an option to add captions. It is also a good place to do some sep work, also it goes without saying that we need to use that keywords in the video also…