Google offers limited free training to U.S. companies

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.

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U.S. businesses can now get up to 500 Google Career Certificate scholarships for free via Coursera, as part of Grow with Google.

What are Google Career Certificates? Google launched career certificates in 2018 and describes them as “rigorous, online programs with hands-on experience that can be completed as part-time study, 5-10 hours a week for 3-6 months.” 

More than 70,000 people have graduated in the U.S. and 75% reported a positive career impact (e.g., a new job, higher pay, a promotion) within six months of completing certification. Google also noted that 55% of graduates identified as Asian, Black or Latino.

Google offers five professional certificates, including a new one.

New certificate: Google Digital Marketing and E-commerce. If you have employees in need of digital marketing or e-commerce training, this new certificate may be one to explore. 

Google’s description of the certificate: “Whether your business sells to customers or other businesses, your online presence matters. Employees will learn to attract and engage people online, grow customer loyalty, and build successful e-commerce stores.”

People who train for this certificate will learn how to find customers online, sell products or services and do marketing analytics and measurement. They will also get hands-on experience with digital marketing tools like Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads and Google Analytics. 

Google’s certificate for digital marketing and e-commerce can be used to train employees for roles such as:

  • Digital Marketing Specialist
  • SEO Analyst
  • Paid Search Specialist
  • Email Marketing Specialist
  • Marketing Coordinator
  • E-commerce Specialist

The Google Digital Marketing & E-commerce Certificate was developed by Google, with input from leading e-commerce companies. It is endorsed by the American Advertising Federation (AAF) and the American Association of Advertising Agencies (4A’s).

In addition, Google offers these career certificates:

  • Google IT Support
  • Google Data Analytics 
  • Google Project Management 
  • Google UX Design 

How to claim your credits. Visit Grow with Google and click on the blue Get started button. This will take you to a landing page, where you’ll find a form that an administrator (the business owner or an “employee with authority to make decisions regarding supplementary learning for employees in the organization”) will need to fill out.

This offer expires Dec. 18, 2024. Also make sure to read the FAQ for more details on the program.

Why we care. If you need to reskill or upskill an employee, now you can get Google’s free training to teach them about digital marketing, e-commerce and other areas. Providing employees any needed training could also help improve your business results, and potentially could help with employee retention and engagement.


About the author

Danny Goodwin
Staff
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo - SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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