• http://twitter.com/SEOminister Ashish Chauhan

    One of the best article that I have read about international SEO. Really helpful. Thanks Tom

  • Ballen25

    Very informative. I am about to launch a global SEO campaign actually and this is really going to give me some extra speeeed!

  • http://twitter.com/Carneytech Carney Technologies

    thanks ,good article 

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Customizing content for each country or market makes it more relevant,
    increases local link building opportunities, and decreases duplicate
    content.”

    I wholeheartedly agree with this one! Each regional site should have it’s own content. I know that’s not always a possibility for massive international brands, but it can make a big difference in the long run.

  • http://twitter.com/BGiffuni Blas Giffuni

    You’re really strong on the use of subdirectories instead of subdomains. Do you have any data that proves your recommendation?

  • http://twitter.com/sharithurow sharithurow

    Hi all-

    Blas, my data shows (I’m talking 17 years of data and counting) that it doesn’t make a difference if you use subdirectories or subdomains in terms of SEO. What is more important is that your pages link to each other appropriately. Information architecture and usability data should determine whether to use a subdirectory or subdomain. 

    And I’m a web developer. I’m surprised that this debate (subdirectories vs. subdomains) keeps popping up every now and again. My 2 cents.

    Speaking of information architecture, I’ve usability tested page layouts, navigation labels, etc. in different countries. Not only is copying the design of the “mother” website a probable mistake, so is copying the information architecture, corresponding navigation schemes, and labels.

    I understand it is more work for designers/developers. But it’s worth it. 

  • http://www.perfect-it.fr PERFECT-IT

    A very interesting article, I’ve recently moved from a bilingual website to 2 separate ones and bought new domain names so as to hopefully get more visitors to the French one by having a French name as well as a .fr domain (www.anglais-correct.fr). Too soon to see any real results yet though

  • http://twitter.com/Tudor_Davies Tudor Davies

    I’ve never actually worked on a foreign site but I’ve heard it can be hard going, Especially trying to get links from foreign websites, when you don’t speak the language.

  • http://profile.yahoo.com/HT3FZJRBIAZTOCNAYNZSA3FJBA MAKHLUK

    helpful for the webdesigner