• barbragago

    This is a great post. I am wondering the specific implications for the B2B environment. Are you finding that B2B buyers are leveraging mobile in this way as well, or is this more for consumer search?

  • http://www.mobilemartin.com/ Michael Martin


    Even more of a difference in the feature phone results – google.com/xhtml – which googlebot-mobile crawls for to check rendering & DTD.

  • http://www.brysonmeunier.com Bryson Meunier

    @barbragago, thanks! I may do a post in the near future detailing specific implications for B2B marketers, but for what it’s worth I disagree with the notion that mobile search doesn’t have implications for B2B marketers. The fact that there are 246,000 searches per month for keywords containing the term “consulting” in Google from mobile devices is one indicator that mobile search matters for B2B marketers. If you have specific terms that you’re interested in testing, it’s helpful to use the Google keyword tool to forecast opportunity in mobile search.

    @Michael Martin, yes indeed. Feature phone SERPs are going to vary even more. Took the smartphone route as I’ve heard many people dispute that smartphone results differ from desktop results, but your point is well taken.

  • http://gregandcarrie.blogspot.com Greg Squires

    Great post, thanks for the summary. I’m curious what you have to say about mobile content redirects and mobile URLs, and how those impact mobile SEO. For example, my mobile content lives at m.mysite.com, and via browser detection we redirect the visitor and display this content on a mobile device rather than http://www.mysite.com. How are search engines handling this? What’s the best practice?

  • http://www.brysonmeunier.com Bryson Meunier

    @Greg Squires, great question. I’ve always been an advocate of building mobile-specific user experiences, rather than using handheld stylesheets to make sites mobile-friendly. I wrote a column on this earlier this year: http://searchengineland.com/why-mobile-friendly-is-not-mobile-seo-66192 . Redirecting to mobile content is well within Google’s guidelines (http://www.youtube.com/watch?v=mY9h3G8Lv4k), and they recommend it in the latest version of their SEO Starter Guide, so search engines should be able to handle it just fine. Thanks for the question!