• Michael Kosalka

    Myles,

    Thank you for great article. Question I have is what
    was defined as local directories for reviews? Do you mean Yellow Pages
    or Yelp? That bit wasn’t clear.

  • Ben Wright

    Really great article Myles. This really does show how lazy we Americans are becoming. Reading fewer reviews each year.

    More than 60% of consumers are reading between 2-6 reviews before choosing a business. Your online reputation is now more important than ever and trends show that it will continue to increase in importance.