• James Perrin

    Nice post Tom. I think Personalisation is a really important factor, especially from a Content Marketing perspective. For the user to have tailored content based on where they are in the buying cycle is crucial to improving conversions. I understand your post was purely regarding SEO, but I think Content and Social are now so inextricably linked with SEO, it’s hard not to mention it. Good post.

  • http://wtff.com/ JustConsumer

    Tom, excuse me, but could you please clarify, why do you believe, that your suggestions are noteworthy ? I mean beside the fact, that you can write long, marketing style texts.

    I’m asking, because your own projects ( inboundbound.com and sam.ly ) don’t look successful at all. The first one almost doesn’t have traffic and the second one …… is it in pre-alfa test stage ?

    However you’re making statements like you tested your suggestions, got positive outcome and now can recommend to others.

    I suppose I just missed something. Where is it possible to see your successful online projects, that can prove the value of your statements and suggestions ?

    Thanks )

  • CrosbyTee

    So if I have a link on my site to xyz.com how does Google tell if it’s paid for or not?

  • Thomas Schmitz

    Sure. My experience comes from working with big brands, media companies and start-ups at Portent for over 5 years then on my own. Sam.ly is a personal click-board I tossed together one day to replace iGoogle, that I then made available as a free tool. And yes, InboundBound needs loving. Most of my writing is here on SEL.

  • http://wtff.com/ JustConsumer

    Thank you for reply.

    Do I understand correct, that in 2013 you didn’t work “with big brands, media companies and start-ups at Portent” ?

    Could you please specify projects you worked with on your own in 2013 ?

    Don’t get me wrong, I just want to see the proof of your experience in real life, before taking your suggestions seriously.

  • Thomas Schmitz

    Google will look for clues. It can be as simple as the word “Sponsored” above the link, suspicious behavior like having randomly placed or out of context anchor text, or as subtle as matching a statistically driven profile developed from examining thousands of sites.

    Google does not say much about how it does this, at least not beyond the obvious. It’s secret sauce. And while it’s easy to credit Google with omniscient powers they do not possess, the reality is the Web Spam Team is good at this and getting better.

  • http://www.joshclosser.com/ Josh Closser

    Use your real identity….

  • http://wtff.com/ JustConsumer

    Reply by Thomas Schmitz posted below is wrong.

    Google doesn’t care if the link is paid or not.
    Google does care about the PageRank passing.

    Here is the absolutely precise reply to your question from Google itself :
    ” To address the issue, make sure that any paid links on your site don’t pass PageRank … make sure that any paid hyperlinks have the rel=”nofollow” attribute ”

    http://googlewebmastercentral.blogspot.com/2013/02/a-reminder-about-selling-links.html

    Feel free to have as many paid links as you want on your website. But no PageRank passing.

  • http://www.eyewebmaster.com Rosendo A. Cuyasen

    I believe Google has its own tools to identify links from suspicious website. We have some website who has back links problems and we’ve taken those bad links but when we try to submit again to them they told us that there are still back-links that are not appropriate for that site. Funny and thinking how they get those bad back links..

  • http://www.eyewebmaster.com Rosendo A. Cuyasen

    I believe Google has its own tools to identify links from suspicious website. We have some website who has back links problems and we’ve taken those bad links but when we try to submit again to them they told us that there are still back-links that are not appropriate for that site. Funny and thinking how they get those bad back links..

  • http://ignitevisibility.com John E Lincoln

    Great post I totally agree with your points.

  • Neeraj Kumar

    for my poem blog i have got about 4500 links which come from blogs or webstes where my blog or blogfeed is listed.
    My concern is when I post a new poem it creates many new such links. Would they be counted as spamming.