2015 US Search Award Winners Announced

Larry Kim (right) of WordStream, winner of the US Search Personality of the Year, with last year’s recipient, Duane Forrester of Bing.

The third-annual US Search Awards were handed out last night during Pubcon in Las Vegas. The awards were presented to 22 agencies and individuals for achievements in the US search and digital marketing industries.

A record number of entries were judged by a panel of 30 industry experts.

And the winners are…

Best Use of Search, Retail

Barefoot Wine & ZOG Digital

Best Use of Search, Finance

Catalyst & HSBC

Best Use of Search, Travel/Leisure

Go Fish Digital & Reston Limo

Best Local Campaign

TopSpot Internet Marketing & Klein Custom Pools Local

Best Low Budget Campaign

aimClear & SeagullOutfitters.com

Best Use of PR in a Search Campaign

MerkleRKG & JetBlue Fare Options

Best Use of Social Media in a Search Campaign

aimClear & Airbnb

Best Integrated Campaign

Location3 Media & Westwood College

Best Mobile Campaign

HotelTonight

Best PPC Campaign

Point It Digital Marketing

Best SEO Campaign

Geary LSF

Innovation PPC

cClearly

Innovation SEO

Majestic

Best PPC Management Software

Optmyzr

Best SEO Software

Linkdex

Best Search Software Tool

Productsup

Best In-House Team

Walt Disney Parks & Resorts Search & Auction Media Team

Best Consultant

Bill Hunt, Back Azimuth Consulting

Best  Small Agency

RankHammer

Best Large Agency

Elite SEM

Young Search Professionals of the Year

Maddie Cary, Point It

PJ Howland, 97th Floor

Lifetime Achievement Award

Bill Hunt, Back Azimuth Consulting

US Search Personality 

Larry Kim, WordStream

Dana Lookadoo, a longtime and well-loved member of the SEO community who passed away this year, was celebrated in a tribute from a fellow SEO consultant and friend, Alan Bleiweiss, during the ceremony. A scholarship fund to help marketing students earn their degrees has been set up in her honor at DanasFund.org. Bleiweiss announced that as of the close of the US Search Awards dinner, the fund has raised nearly $10,000. Contributions can be made through the fund link above.

The US Search Awards were started by UK agency British events agency Don’t Panic, which also launched the UK and European Search Awards.

All in all, it’s been a great couple of weeks to celebrate the achievements of those in the industry. Last week, Search Engine Land presented our Landy awards at SMX East in New York. You can find the winners here.