Bing auto-tagging comes to Shopping Campaigns, Image Extensions

Ad group tracking is also now enabled via the utm_content tag.

Chat with SearchBot

bing-teal-logo-wordmark6-1920

Paid search life just got a tad bit easier. Bing has added support for auto-tagging on Shopping campaigns. And those relatively new image extensions also now get auto-tagging.

Bing finally rolled out automated UTM tagging on landing page URLs for reporting in analytics tools — namely Google Analytics — for text ads, keywords and sitelinks in June of 2014. With this update, the only spot auto-tagging isn’t available is on contextual ads.

So what UTM tags get appended automatically? Here’s the list:

  • source (i.e., Bing),
  • medium (i.e., CPC),
  • campaign,
  • content (Note that Bing has started using utm_content for ad group tracking because a formal UTM tag for ad group does not exist) and
  • term (the keyword triggered).

If you’ve already enabled auto-tagging in your account, you don’t have to do anything. To enable it, you’ll find the option to opt in under account Settings.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.