• Jason Taylor

    Dear Brian

    I read this article with interest. Agreed that the ability to match and pass original urls through to a mobile optimized view is very important. In fact Usablenet’s Platform is the only platform that can achieve this and does this as a nature part of it’s process. So i wanted to help educate the community on this point with example.

    For example if you try and go to a web PDP on Bloomingdales such as www1.bloomingdales.com/catalog/product/index.ognc?ID=518367&CategoryID=17397

    you will end up at:
    http://m.bloomingdales.com/mt/www1.bloomingdales.com/catalog/product/index.ognc?ID=518367&CategoryID=17397

    The mobilized version of the very same url and link. All key aspects including tracking tags are past via The Usablenet Platform, this leverages the SEO work already added in the web.

    Your observations of when this does not happen on a Usablenet powered site is due to a lack of redirect detail, as the redirect (detection of mobile device and redirect to mobile version), is one of the key aspect to this success.

    So to full leverage your current SEO, you first need a platform such as Usablenet that can preserve all the page and tag data of the original url, along with smart redirect code (usablenet help clients in this area to get right).

    I hope this helps, feel free to contact me if you need more detail.

    Regards
    Jason Taylor, VP of Platform Strategy, Usablenet Inc

  • http://PureOxygenMobile.com Pure Oxygen Mobile

    Jason,

    Thank you for clarifying your platform capability, and helping reiterate the theme of the article. Creating the seamless “mapping” (via smart redirect “sniffers” or other methods) is ultimately a configuration the brand must implement for success — still many don’t.

    As one of the original architects behind the Mobile Site Optimizer solution offered by Covario, I appreciate your point: not all mobile platforms are designed with this capability in mind.

    And I suspect you’d agree with my recommendation: that brands treat search integration as a requirement in their mobile optimization decision-making processes, not as an afterthought.

    Thanks again,
    Brian