3 Tips To Fine-Tune Your Paid Search Program For The Holidays

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search.

holiday-stockings-300x114

Modified stock image used by permission from Shutterstock

From my experience, most of the success during that time of the year really comes from only three things: building out seasonal campaigns to best leverage incremental search queries; rotating holiday ads closely derived from your champion ads; and using day-parting to massively scale up and down during short time periods.

For more details, check out my full column on Marketing Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEM | Paid Search Column

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About The Author: is a Business Analyst in the Digital Marketing team at Adobe, providing advertisers and account management teams with data-driven and actionable insights on strategies to optimize their online marketing mix. One of his specialties is to develop tools and simulators for analysts to use, and executives to use for making business decisions.

Connect with the author via: Email | Google+



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