• http://www.rimmkaufman.com/ George Michie

    Uff da! I just realized I blew the CPL graph. It should be reflected around $50. I’ll fix!

  • http://www.rimmkaufman.com/ George Michie

    Thanks for your comments. I agree, email is an important piece of maximizing lifetime value, which allows for more aggressive acquisition efforts — a virtuous cycle, for sure.