• http://www.planetc1.com/ Michael Dorausch

    I like the idea of radio and you got me looking closer at suggested search terms. Time to work on my radio voice. :)

  • http://searchoptmedia.com S.O.M.

    I prefer using the news and the coordinated tactic on press release and news events to stir mass search. Although, proper timing is always a key.

  • http://www.rimmkaufman.com George Michie

    Great advice, Byrne. One other, perhaps more difficult, suggestion: don’t scam your customers. If you operate a scummy business reputation management is much more challenging than if you offer good service/products at a reasonable price and deliver on promises. This goes to your point of doing the reputation management before you need it rather than after the fact.

  • http://www.sunny-dessous.de/Impressum.html Sunny

    An additional tactic may be optimizing a special landing page for the bad roposal terms, to manage the costumers information…
    News events strategy is my favourite too.