3rd Annual Yahoo Searchlight Awards

The Yahoo Search Marketing Blog announced the 3rd Annual Yahoo Searchlight Awards. The awards will be taking place on February 12th in New York City.

At the awards, Rob Norman, CEO of Group M Interaction, will be giving a keynote address. One of the four panelists is our very own Greg Sterling. Here is the complete list of panelists:

  • Abbey Klaassen – Digital Editor, Advertising Age
  • Kevin Ryan – Global Content Director, Search Engine Strategies
  • Greg Sterling – Founding Principal, Sterling Market Intelligence
  • Brian Morrissey – Senior Reporter, Adweek

If you have an outstanding Yahoo Search Marketing campaign that you think can win the award at the Yahoo Searchlight Awards, go ahead and submit it!

Postscript from Greg: This is a great event that showcases the relationship between search and other media (online and off). I’ve been lucky to attend this event for the past couple of years and have seen the winning campaigns grow in terms of creativity and overall sophistication. The event is dedicated to the idea that search isn’t a silo and that online (or traditional) ad campaigns that don’t include search are not going to be as effective.

Related Topics: Channel: SEM | SEM Industry: Awards | Yahoo: Search Ads


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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