• James Perrin

    I think the last point you make is the most important. Content, no matter how killer, is only as good as your audience. It needs to get in front of the right people, so this needs to feature heavily in any content plan. Great post Nate.

  • http://localreachlabs.com/ Russell Hayes

    When people let the cat out of the bag about what’s working for them that’s the beginning of the end.

  • http://www.metalfrog.co.uk/ Chris Wheeler

    We’ve followed this mantra since Penguin 2.0. We have analysed this against our client’s competition and it has appeared that even blog comments don’t have much attraction as most are no follow anyway. We know the issue is one of balance, quality and measurement of competitive links but articles, social media, and web 2.0 sites promoting authority and engagement are still the best way to enhance. Now that query based link juice is getting into the algorithms it is good for ethical digital strategy

  • http://bloghands.com/ Chris Barber

    First time hearing about this “be everywhere” conept but I like the idea.

  • http://twitter.com/neerajv Neeraj Vaishnav

    Nice thoughts. I would say 2013 was a an year of painful but necessary transition for most SEOs. What needs to be discussed is how do you measure effort vs result. It was plain and simple earlier when it comes to link building. However, in post penguin and panda era SEO are now increasingly looking to measure on metrics which have been historically claimed by other teams like social media or may be PR. So next time if a CEO quote appears in a leading publication, would that be from SEO, Social media or PR?

  • http://www.seoperks.com/ Nate Dame

    A very good point!

  • http://www.seoperks.com/ Nate Dame

    Ain’t that the truth? Reminds me of the “broken link building gold rush” especially.

    I think the real trouble comes when people start to share a Step 1, 2, 3 formula that can be easily replicated and tainted with spam. Then things start getting crazy (hello guest posting abuse, etc. etc.).

  • http://www.seoperks.com/ Nate Dame

    Thanks James!

  • http://www.seoperks.com/ Nate Dame

    You’re right that these things take time and investment, and there’s definitely risk involved especially because you’re often relying on building relationships. Each business owner needs to decide if this type of marketing is worth it and delivers ROI – or if they can continue to grow without it.