4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced

larry-pageOn today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated.

Page said:

“… we want to make advertising super simple for customers. Online advertising had developed in very device specific ways with separate campaigns for desktop and mobile. This made arduous work for advertisers and agencies, and meant mobile opportunities often got missed.

It’s why we launched Enhanced Campaigns. Advertisers have upgraded 6 million campaigns, that’s almost 75% of all their active campaigns. “

That means there is a total of some 8 million active AdWords campaigns. I don’t think we’ve seen Google give out that number in quite some time.

It also means that there are still roughly 2 million active Legacy campaigns that need to get migrated by Monday, or they’ll be forced over when Google makes the switch to Enhanced for all campaigns.

Visit our sister site, MarketingLand.com, for more on Google’s second quarter earnings report.

Related Topics: Channel: Industry | Google: AdWords: Enhanced Campaigns | Google: Business Issues | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • svfoxhotmail

    They need to quit making their ads look like part of the page. An ad should stand out cleary as an ad. Not a yellow background that is basically off white. Yahoo does this in their site and it really annoys me that they mix the ads with the content. The paragraph looks like a real story and is really an ad.

  • Ronnie’s Mustache

    I’ve enhanced all of my campaigns by shifting part of Adwords budgets to Bing Adcenter. +30%

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