• sagarnangare

    yes. agree with you. I had experienced it. Linkedin had much more better influence in link building for B2B SEO tactics. traditional techniques are very much out of sorts
    since 4 months after Google heavily rolled out updates in algorithm.

  • http://www.jdamico.net/ JDamico

    Good points, Derek. I’m curious when you speak of leveraging
    LinkedIn groups to support SEO. Is there a greater impact on SEO efforts for
    open groups versus closed or private groups? Thanks!

  • derekedmond

    Hi Joan – to answer the question directly, a closed / private group wouldn’t immediately get indexed in search results, so direct SEO impact would be negligible. At the least you’d want to keep the group open (but that has it’s own pittfalls and challenges as well)

    I think the more significant value in group development is in fostering professional relationships, which from an SEO perspective, can hopefully lead to link acquisition, social media tie-in, etc. Hopefully changes LinkedIn is making will lead to a better experience for that.

    Thanks for taking the time to comment and glad you enjoyed the column!

  • http://www.jdamico.net/ JDamico

    Makes sense, Derek. That, of course, means folks need to behave in “socially responsible” ways in the group–something that’s becoming an issue as groups grow in popularity on LinkedIn. ;-)

  • http://www.oktopost.com/ Ben Green

    Great article!

    As you mentioned at the beginning of the article, LinkedIn is the most important B2B network.
    We also think so! By using a good social media management tool we are able to easily post to a large number of groups using multiple profiles and then converse within those groups in order to cultivate discussions and grow awareness.

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Excellent post Derek and we couldn’t agree more on all points. I personally have been using LinkedIn since June 2004. I have found that the key building relationships is to join groups that mirror your customer personas. Joining peer groups is great for partnering and learning opportunities, but for b2b prospecting and relationship building, the action is to be where your future customer are and building relationships there. Marketing on LinkedIn should be balanced and measured carefully against other marketing investments as we all know too well the fate of LinkedIn Answers and the “digital sharecroppers” who lost a ton of their most valuable resource, their time! Thanks for sharing.

  • kimberly537

    my Aunty Makayla recently got Nissan Cube Wagon by working online from home… image source w­w­w.J­A­M­20.c­o­m

  • derekedmond

    Thanks for commenting Rick and I appreciate the feedback! I really like the point about connecting group activity with potential customer personas.

  • Justin Merced

    I think LinkedIn is great for sales and marketing initiatives (adding potential prospects, etc.). However, it is not yet there for SEO.