• Michael Thamm

    Although account creation doesn’t have to happen, capturing an email address should. An offer could still bring the person back after the abandoned the purchase path.
    Why not put the call to action above and below the fold? Or at least test both versions. I wouldn’t risk putting the call to action alone below the fold without some hard facts. Even though the test says something, it may not apply to all of your audience and could simply be a flawed test due to other marketing happening at the same time.

  • Pat Grady

    Woof (from your anti-dogma dog).

  • http://twitter.com/PunningMan Punning Man

    All the  “abandonment” companies stats are based on the assumption that you already capture email addresses. 

    What’s the actual lift over shopping carts that don’t require an email address? 

    How many customers would have came back without an offer?