Survey: Only 42% Of Americans Have Googled Themselves

Jan 28, 2010 at 6:30am ET by Matt McGee

Although the phrase “Google yourself” has become part of our culture, a new survey suggests that less than half of Americans have actually done it.

google ourselves chart

The numbers come from a December survey commissioned by Microsoft on the subject of online reputations. The survey polled about 2,500 consumers and recruiting personnel in the US, UK, Germany and France, and was just released to coincide with today’s International Data Privacy Day.

According to the survey, only 42% of US consumers have used a search engine to find information posted about them. That’s slightly higher than the 36% of UK consumers who’ve done so, but far less than in Germany (59%) and France (56%).

While those of us in the US may not be Googling ourselves, the Human Resources industry is picking up the slack. According to the survey, 79 percent of US hiring personnel say they review online information about job applicants, and 70 percent admit to rejecting candidates based on what they’ve found. Those numbers drop dramatically for each of the other countries surveyed, with France the most different: Only 23% of recruiters there review online information, and only 14% have rejected candidates.

More than three-quarters of the recruiters and HR professionals surveyed say they research job candidates via search engines, and more than half use a variety of social media sites:

78% – search engines
63% – social networking sites
59% – photo/video sharing sites
57% – professional and business networking sites

So, the next time you’re about to tell Twitter about some crazy weekend escapades, or post photos of your bachelor party on Flickr, keep this in mind: There’s a good chance you’re putting that dream job out of reach.

You can download the full study here.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

Share, Bookmark & Discuss This Article
More:

See more stories like this in the Members Library! Check out the Legal: Privacy, Search & Society: General, Stats: Search Behavior, Top News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

chiropractic, January 28th, 2010 at 11:26 am ET:
Premium member since 01/2009

At first I thought 42% seemed rather low but then I noticed this was not a sampling of SEOs, Search Marketers, and Social Media peeps. One thing we noticed last year was more people emailing with requests to update contact info, professional designation (career or title changes), and content edits on articles they appeared in on our website. A sign that more people are taking reputation management into account and are making efforts to clean up what’s posted online.

Carter Cole, February 5th, 2010 at 11:55 am ET:

im crazy so i Google myself constantly im Carter Cole i control so much of the SERP some data centers were even turning off the Google profile results for my name :) hehe… ive been trying to knock down a blank NYTimes article that has just my name and nothing else but their raw power is keeping them on first page even with no content it kinda lame but its a good challenge to try and beat

im the only Carter Cole in the world! (except for that guy Cole Carter who is a male escort in London lolz)

Survey: Only 42% Of Americans Have Googled Themselves

FREE DAILY SEARCH NEWS RECAP!

STAY CURRENT THROUGHOUT THE DAY

Get Your Search Engine Land
Premium Membership!

Survey: Only 42% Of Americans Have Googled Themselves

FREE DAILY SEARCH NEWS RECAP!

STAY CURRENT THROUGHOUT THE DAY

Get Your Search Engine Land Premium Membership!

Get Your Search Engine Land
Premium Membership!