• http://roshanjoshi.com.np Roshan

    excellent! those sketches are begging for more. That’s exactly what your business landing page should do too.

  • Joe Large

    Nice post and proves the point on sketches and written word. 

    Think it equates with Whiteboard presentations where you keep an audience more engaged as you draw/write/tie-in ideas into central theme or project.

  • http://twitter.com/malcolm_gibb Malcolm Gibb

    Nice article, brilliantly illustrates real points. As a PPC marketer that’s been my main moto since I can remember – “test early, and test often”

  • http://webdealswatch.com/ Ron Coachman

    Much more thought out approach than my standard landing page thinking “how do i get the visitor to click my button/link” :)

  • http://www.prussakov.com/ Geno Prussakov

    Excellent post. Special thanks for including “performance marketing” as one of 3 “innovative forces in marketing”! More people (merchants and affiliates alike) should view it as such.

  • http://www.shiftfwd.com Naomi Niles

    Would it be bad if I said that my favorite sketch was the cookies? :) This is creative, different, easy to grasp, and useful. Thank you!

  • http://www.flickr.com/photos/rtarga Renato Targa

    Thank you, you just reminded me why I love my job!

  • http://twitter.com/chiefmartec Scott Brinker

    Thanks for all the positive feedback! And my 7th grade art teacher thought I was hopeless. ;-)

  • http://www.facebook.com/erik.bortzfield Erik Bortzfield

    Excellent post. I feel that a lot of people tend to overlook some of the simpler steps like the art of creating a successful call to action and reminding them the importance of catching their attention and funneling that into results is great!What do you feel would be the next step after these five basics? Further testing or design work?Thanks again!Erik Bortzfieldion interactive

  • http://www.facebook.com/jeffeckman Jeff Eckman

    These are beautiful illustrations, but moreso, they are simple and powerful visual verbal expressions of the principles by which marketing professionals should live by. And I love the fact that you showed how and why direct and brand marketing need not be mutually exclusive. Awesome, as usual.