• http://LinkedIn.com/in/AngieSchottmuller Angie Schottmuller

    LOL. I cracked up when I read “buyschtuff.com”, but I laughed even harder when I typed it in and saw that it redirected to your site!

  • http://www.seminaracademy.com/ David Portney

    Hear Hear Brian! You know, it’s kind of funny: each and every one of those items that service providers *should* be doing but are not (let’s refer to them, for brevity’s sake, as “irritants”:) dump sand into my marketing underwear on an ongoing basis, yet I continually seem to just grit my teeth and suffer the rash they cause. Until you lined each of them up one by one, I didn’t completely consciously realize how sandy things really are. This post should be required reading for the shopping carts, email auto responder providers, etc. of the world, r-i-g-h-t n-o-w!

  • http://ConversionScientist.com Brian Massey

    David,

    Thank you for that intimate visualization. While we will continue to tolerate such behavior, I have on one occasion recommended against using a provider because we needed content we could measure.

    Those businesses for whom every communication is a test, they won’t even consider services that don’t provide visibility and flexibility.

    There are more of them every day.

    Brian