• Allie Edwards Williams

    Mona, do you recommend #3 if you have AdWords conversion tracking set up?

  • http://twitter.com/kanojiaraj Raj

    i also need to know about this @Mona and it would be very helpful if get info about #3ad rotation default option

    Thanks in advance

  • http://twitter.com/kanojiaraj Raj

    @Jose #2 option suggestion for the person who needs to run adword at optimization of ad with keeping cost customization but if person needs board, phrase and exact all then its good for branding and impressions at vast but it takes the worse click and costing to ad also so again its suggestion from Mona to manage your adword with more optimization to keep ROI up not mandatory to follow..

  • http://houseofsem.pl/ Marcela

    I’d still go with rotate, because feature doesn’t consider cost of conversion, plus if there is not enough data for system to define morelikely-to-convert ad, it will serve them as in optimize for clicks option

  • http://www.facebook.com/webmona Mona Elesseily

    Thanks for the comments. Here’s some more information:

    Tip #2 (keyword matching options): Yes, it certainly depends on your goals. If you’re optimizing to ROI, it’s best to have specific strategies for specific match types, keyword terms, etc. It’s more work but certainly worth it!

    Tip #3 (ad rotation): Are you referring to conversion optimizer? If so, you can still select the best performing ad if you have several ads in an ad group. As you know, ads with different offers, customers benefits, etc. will result in different CPA figures.

    Let me know if you have more questions.