• Pat Grady

    I know we shouldn’t have to say it, but based on reviews of accounts I’ve seen, can we add “understand keyword matching”? :-)

  • Pat Grady

    You described attribution in your first #1, but didn’t use the “a” word. Smells intentional. What’s up wit dat? :-)

  • Kye

    Yes. Understanding keyword matching (including negative keyword expansion) is certainly critical to efficient budget allocation. However, I would say that it’s a fairly basic concept that should be mastered before moving on towards the more complex/advanced strategies mentioned in the post.

  • lauren123

    like Virginia replied I didnt know that a mother able to earn $6417 in 4 weeks on the computer. did you read this website w­w­w.K­E­P­2.c­o­m