• Justin Sous

    4. Structure the Assetts
    – Labels have become SUPER helpful in this regard as well :) Instead of filtering by a parm in your naming convention, you can always filter by label.

    Thanks for sharing!

  • Olaf Pijl

    One thing that’s often overlooked (ESPECIALLY within campaigns created by Google) is adding negatives (both keywords and placements) before starting a campaign.

    Performing an extensive negative keyword analysis before you start a campaign can propel your campaign to great hights with high quality scores, or condemn it to low ad positions and QS penalties.