• http://www.facebook.com/david.d.maiolo David Dino Maiolo

    Where’s your “purchase here” link because whatever your selling, I’m buying. Great post.

  • http://conversionscientist.com Brian Massey

    You can always buy my book when it comes out. http://customercreationequation.com

  • http://www.facebook.com/stuart.kaufman.3 Stuart Kaufman

    Fantastic!!

    I seem to live by: (Now if I could just up my CR)

    “High-converting sites know creativity on site is only useful after they’ve considered what a visitor wants. People on a search generally don’t want some Picasso-esque site that tickles their creative fancy. They don’t usually want to see a homepage. They want easy-to-access, comprehendible solutions.”

  • http://conversionscientist.com Brian Massey

    We have “interruptive” advertising so ingrained, in which we have to talk to prospects before they need our product, that we’ve forgotten how to simply help those that need us solve their problem with our sites. Thanks for the comment.

  • http://twitter.com/MaryKayLofurno Mary Kay Lofurno

    Nice post.  I think the biggest thing is testing but this has to be engrained into the DNA of an organization.  I has to have support from the CEO on down.  Its the only way it will work.

    I worked at a company once that was very serious about testing.  They planned out their tests a year in advance and had normal meetings reviewing results and moving up or forward things that came apparent.  The testing schedule was never fixed, it was dynamic. 

    Very profitable company, still around today..its a monster.  

  • http://conversionscientist.com Brian Massey

    So, who is the company?? I’d love to hold them up as another example.

    Thanks for the comment. Testing is certainly cultural, but then, so is dominating your market (a la Zappos).

  • http://nocube.co/ Mary Tamargo

    Great article! I find the most difficult part is convincing businesses to look at the big picture and understand how all the pieces fit together.  Many companies end up focusing too much on how they are going to get their next sale and keep the cost of their marketing and testing to a minimum, that they end up missing the point.  They become overly focused on the costs involved to run a successful online marketing campaign and not the overall gains it will bring to their business if executed correctly.

  • http://conversionscientist.com Brian Massey

    Is fear of their enemies enough to change their focus? Sometimes fear is a bigger motivator than opportunity.

  • http://www.makeitbloom.com/xurxo-vidal/ Xurxo Vidal

    Awesome post. Very refreshing read!

  • http://conversionscientist.com Brian Massey

    Thanks, Xurxo.

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  • http://www.facebook.com/profile.php?id=723333132 Sisse Marianne Bertelsen

    Sites that use best conversion practices

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  • http://conversionscientist.com Brian Massey

    I agree. Each of our sites needs to develop its own customer creation equation, and when conversion is placed front and center, we make different choices about where to invest our time, money and resources.

    You know who “needs” sites with a “hardcore conversion” focus? The visitors and prospects.

    Thanks for the comment. 

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