• http://www.ematters.nl/ Arjan Bakker

    Indeed many rely heavily on analytics. The non provided is becoming a real problem and I expect many websites to switch analytics software in order to see all the keywords sooner then later.

  • David

    Unfortunately, Arjan, all analytics providers have to contend with keyword not provided, it’s not a “just Google Analytics” thing.

  • Rich Benci

    Trond — thanks for another exceptional article! I would think an element to be added to the list for #5 is the need to include Schema.org markup as a foundation to help traditional SEO tactics be successful. Schema markup is powerful, but also complicated. Finding a way to automate the implementation and maintenance for your site should be on the list of “to do” before 2014. #Algebrize

  • http://www.ematters.nl/ Arjan Bakker

    gShiftlabs has a nifty reverse engineering on the non provided in order to give better insights. Not 100% I agree, but it gives much more information then Google gives you.

  • eDigitalFields

    The big challenge is Google itself. This is because the changes that Google has made in their search in last couple of years. This changes are for those who involved in spamming of content and links. People are now in a stage where they are in confusion to start doing seo for their website or not. Now, it’s all about the strategy, let’s change the existing strategy if you haven’t change it according to the latest update, then start doing this. You will have less challenges in future.

  • Paul Smail

    Nice article Trond, I agree with a lot of your points.

    I would add to Challenge #3 that there are ways to infer some of that missing keyword data. For example if you drill down to the landing page for all (not provided) visits to the site you can get a sense for the keyword portfolio that was likely to have driven that visit.

    For example if I have a page on my site that is focussed on ‘Holidays in Florida’, when I see a (not provided) keyword that resulted in a visit for this page, I can make an assumption that it was likely a keyword related to Florida holidays that drove that visit, this might reveal which keyword portfolios have been more successful than others.

    Whilst I recognise this is still a big limitation it does provide slightly better insight into the types of keywords that are driving traffic, despite Google blinding us.

  • oliver

    Great post. I think another challenge will be one page websites. They seem to be getting more popular but parallax scrolling websites are hard to optimise.

  • juicyresultslisa

    For Challenge #3, I’ve begun relying on the search query info that Google does provide if you have your analytics account connected to your Google Webmaster Tools account. While it’s not a precise as the keyword data it does give you idea how well you are doing for the keywords you are going after in the same way that adwords info gives you an idea of how well you are doing for the keywords you are bidding for: impressions and CTR.

  • Jason

    Companies are too quick to blame their SEO companies for slow ranking rises. It is a several month building process that has to be fine tuned and kept up to date just like servicing a car! Google is the heart of the SEO Solar System and if Google move the goal posts, SEO agencies must change the angles and strategies they use to optimise sites.