• http://barrydewar.com barrydewar

    Bit of a pain in the bum having to register just so I can post on here. Not very social ;) Anyway…

    Mostly true Ciaran but I don’t agree with point no.2.

    Social media is all about conversations. It couldn’t exist without them. So, yes, you do have to be having conversations with your customers.

    Believe it or not there are people out there who have questions about toilet paper. If you are selling toilet paper then it pays to be listening out for that and engaging with them.

    While you can exist in business without talking to your customers. You can’t claim to be utilising social media if you’re not.

  • http://www.mindshareworld.com Ciarán Norris

    Hi Barry,

    Obviously I’m going to have to disagree (or I wouldn’t have put it in the list :)

    I agree that there are probably people having conversations about loo roll. But there are many more that aren’t, and yet you might want to use social platforms to engage with these potential customers. So how do you do this? You can’t start a conversation someone doesn’t want to have.

    You try to provide entertaining, interesting or useful content that is likely to spark some sort of engagement. It might enable C2C conversations, but doesn’t directly involve the brand, other than as a conduit/spark.

    I realise that saying conversation’s aren’t essential is kind of heresy in our world, and appreciate your POV on this, but do feel that we risk putting clients off trying social by insisting they have to talk to everyone, even when it’s apparent people don’t want to talk to them.