• http://www.brickmarketing.com nickstamoulis

    Great post, I agree with you on all points…finding the most relevant and appropriate events and causes is always the challenging part. Do you have any recommendations of places to look (should you always start with local events?)

  • JoelGross

    It is the responsibility of the corporation to keep their image up via online outlets, and it is irresponsible of them to neglect their online image. My question also touches on Nick’s: Should this be solely targeted locally, especially if the majority of the businesses’ clients are local? Would it be a waste of time and energy to make noise outside your own city? And also how would you suggest a company who’s presence is strictly just online would go about this? It’s a little harder for them to prove they are \green\ isn’t it?