emmys-google-glass-raj-1379937754Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year.

The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search versus a desktop or traditional mobile device, we can predict that optimizing for search on Glass will require marketers to devise new strategies and tactics.

So what exactly makes search different on Glass? And what can we, as marketers, do to prepare for the Glass invasion? To find out, check out my column on Marketing Land today:

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: All Things SEO Column | Channel: Search Marketing | Google | Google: Glass | Google: SEO

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About The Author: is the director of SEO Innovation at Catalyst, a thought leader in the organic, paid and social space. Dan has been doing SEO since 2002. An avid programmer and entrepreneur, Dan co-founded Triberr, an Influencer Marketing platform

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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