• tedgoudie

    Great post, Joe!

    I agree – this is a great strategy and it works very well for me.

    One question: do you utilize phrase match ad groups at all in this scenario?

    I am currently using them, with bids about halfway between the exact match goldmines and the keyword-generating broad match groups. Their performance isn’t great, so I’ve thought about cutting them out. Thoughts?

  • Joe McCarthy

    Thank you and my apologies for the delayed response.

    In the scenario described, we are not using the phrase match type. I would test pausing your phrase match campaigns. Any queries which are now being served by the phrase match campaigns will begin to be serve from the broad match campaigns. Once you start to see this occur you will be able to pull them into your exact match campaigns (if they prove successful of course). Let us know how it works out!