• tomfurton

    Nice connection — reminds me of all that Joseph Campbell I’ve mostly forgotten.

    But you make an important point in reminding us that the visitor is always the star of the conversion show. The page is a set or location where the story unfolds. We win when we design that space with a journey in mind, as you suggest. User-centered design priorities like wayfinding and information hierarchies become a lot more concrete when we’re in this frame of mind, and that has to be a good thing.

  • http://ConversionScientist.com Brian Massey

    Tom, great point. The visitor is the star. Wish I’d added that.