Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions

Google’s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain

Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

New Google Now Cards Include Voice-Activated Reminders

Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit

Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer

Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, the head of Google’s web spam team, announced the new Penguin 2.0 update during [...]

May 22, 2013 at 6:09 pm ET by Barry Schwartz | Comments (74) | Read Story

Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug

Over the past day or so, we’ve been seeing reports that some of us can replicate ourselves, where the site command (i.e., site:www.domain.com) in Google was limited to only showing 30 results. The rumors were that with the recent domain clustering change Google pushed out this week has severely impacted the site command. Those rumors [...]

May 22, 2013 at 4:02 pm ET by Barry Schwartz | Comments (4) | Read Story

Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement

The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the keyword ”Interflora” in its Google AdWords campaigns. In the European Union, Google allows [...]

May 22, 2013 at 11:48 am ET by Ginny Marvin | Comment (1) | Read Story

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Non-Descriptive Labeling Can Hurt Your SEO & Site Usability

B2B Search Marketing - Harrison Jones

Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The concept of “context auditing” should be part of every search [...]

Programmatic Attribution Modeling – Don’t Just Measure, Execute

Search & Display - Dax Hamman

The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is actually the wrong goal to be aiming for. [...]

7 Principles From 7 Years Of Landing Pages

Search & Conversion - Scott Brinker

In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first prototype of a landing page management platform. At the [...]

Where Have All The Linkers Gone?

Link Week - Eric Ward

A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means that a huge number of us are now consuming our content [...]

Social Signals Are So Last Week – Use Infographics to Drive Real Leads

Search & Social - Will Scott

There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching your head at the many conflicting claims out there from the marketers that [...]

Optimizing Your Digital Assets To Boost Rankings & Branding

All Things SEO - Paul Bruemmer

Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a website, or perhaps a pure-play Internet business with no physical storefronts. [...]

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Optimizing Your Digital Assets To Boost Rankings & Branding

May 20, 2013 at 11:24 am ET by Paul Bruemmer | Comments (3) | Read Story

How to Automate AdWords Ad Creation & Landing Page Checks

Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully, these examples will give you some ideas for [...]

May 16, 2013 at 9:05 am ET by Frederick Vallaeys | Comments (7) | Read Story