SearchCap: The Day In Search, July 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google, Bing Hit All-Time Highs In June Search Market Share [comScore]

  Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They’re due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data. According to comScore’s explicit search market share report for June […]
• 3 Lead Generation Challenges B2B Search Marketers Must Overcome

  B2B search engine marketing performance is based as much on lead generation as it is on traffic, keyword visibility, and production. As B2B organizations become more competent in digital marketing strategy, lead quality becomes just as important as lead quantity. It should not be a surprise that fewer form field requirements generate a greater volume […]

• Have You Adopted Agile Marketing Yet?

  A couple of years ago, I wrote a column that introduced agile marketing — a management approach that adapts agile software development methodologies to marketing projects. I suggested that adopting agile marketing management practices might be the single most important factor in building a successful, ongoing conversion optimization program. Two years later, I believe that’s […]

• After A Month, Silence From The FTC On Search Engine Disclosure

  A month ago, I sent a letter to the US Federal Trade Commission asking it to review how search engines are complying with its guidelines on disclosing listings where payment is involved. The silence since then, as the saying goes, has been deafening. That’s a pity given how important that review is to the on-going antitrust […]

• Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining

  Against what could be considered great odds, Yahoo Answers has reached a pretty stunning milestone: 300 million questions have been asked since the service launched in 2005. But despite that figure, activity on Yahoo Answers is on the decline. The company’s announcement today includes these additional statistics: On average, 2 questions are being asked and […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Updates Its Mobile Site For Consistency Across Platforms
• Read Receipts Added To Facebook Groups
• Would You Tip You?
• Four Responsive Email Layouts
• The Search Time Warp
• New Twitter Mobile App Aims To Enhance Tweets & Events
• Yelp Opens First International Sales Office In London

Search News From Around The Web:

Applications & Portal Features

• Google Remakes Online Empire With ‘Colossus’, Wired

Business Issues

• EMG Technology Sues Google for Infringing Its Mobile Device Patent, MarketWatch
• Google emails out users private details, seoconsult.com
• Twitter CEO: Company has "truckload" of cash, latimes.com
• Twitter’s Pitch Deck for Big Advertisers (Slides), AllThingsD

Local, Maps & Mobile

• Making a Better Map: four months of @OpenStreetMap with @MapBox & @foursquare, Foursquare Blog
• Google Maps for Africa gets better – walking directions launched!, Google LatLong
• Google Places / Local+ Analytics Not Working, Search Engine Roundtable
• Ride on! Cycling comes to Google Maps in Australia, Official Google Australia Blog

Link Building

• Link building 2012 style – Making friends with the Penguin, holisticsearch.co.uk
• Social Media Links – How SEO and Social Work Together for Link Building, Online Marketing Blog
• The Type of Content That Google Will Never Devalue, blueglass.com
• Why You Should Still Buy Links, managinggreatness.com

Paid Search & Contextual

• Introducing free ‘Search As You Type’ pilot for AdWords advertisers, googlecommerce.blogspot.com
• Media Relations in the Social Age: Pitching Reporters Via LinkedIn PPC, AIM Clear Blog

Searching

• Sort by date for legal search, Google Scholar Blog

SEM Industry

• Sad Face: My Role at Microsoft Advertising Has Been “Eliminated”, Mel Carson

SEO & SEM

• SEO Ranking Signals: Finding the Right Focus, BruceClay.com
• An In-depth Analysis of Authorship, Google+ and Snippets, SEOmoz
• Auctioning Off Your Site? Will Google Penalize You?, Search Engine Roundtable
• Brands as Publishers: The Changing Rules of Search & SEO, Search Engine Watch
• How To Do International SEO When You Don’t Speak The Language, koozai.com
• Multilingual and Multinational Site Annotations in Sitemaps: A How to Guide, Site Visibility
• Paying for Penalties: Lies That Shady SEO Companies Tell, HighRankings Forums

Social Media

• LinkedIn Is Gearing Up For A Redesign: Bigger Pictures, Anchored Menu (And A Life Less Tweeted), TechCrunch