Study: Top Reason A User Would Block A Site From A Search? Too Many Ads

An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads.

If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because it had too many ads, while 60 percent claimed they would block a site because of poor quality content. Respondents were more forgiving of typos and grammar mistakes, with 26 percent claiming to block a website with typos and only 23 percent blocking a website containing bad grammar.

Survey Monkey SEO Assumption

When respondents were asked what they would do if a Google search result did not contain the expected information, 34 percent of respondents said they would return to the search results page and try a different result; 25 percent said they would return to Google to enter a new search.

When users bounceThe online survey was conducted using SurveyMonkey’s Audience tool, surveying 615 respondents from a random selection of males and females age 18 to 60. The participants were located across the country with annual household incomes ranging from $25,000 to $150,000+ and varying education levels.

Other key findings from the survey demonstrated most users are not bothered by how recently an online article was published – trusting content published two years ago the same as content published ten days ago – but were less likely to trust an article with a number of typos and obvious grammar mistakes. The survey also concluded that users preferred Google search results over Bing.

Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Microsoft: Bing | Microsoft: Bing SEO | Stats: General | Stats: Search Behavior


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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