Google to shutter Trusted Stores program in favor of new reviews program

Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google Customer Reviews. The change was first reported by Exclusive Concepts.

Google Customer Reviews

Like Google Trusted Stores, the new program is also free, but it is not a certification program. Google Customer Reviews collects reviews on behalf of advertisers from customers after they purchase and receive their orders.

Google Customer Reviews will be managed through Google Merchant Center. Current Trusted Stores merchants will have their accounts automatically migrated to the new program. For more on what we know about this new program so far, see the full article on Marketing Land.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.