Now you can log into multiple Google Merchant Center accounts with the same email

In a very nice update, users can now use the same email to access multiple Google Merchant Center (GMC) accounts.

GMC users may have already noticed an update about the change in their accounts, and Google Advertisers Community Manager CassieH posted a notice about it on Tuesday.

Per the Help Center page: “Multiple users are able to access a single Merchant Center, and users can connect their individual Google account with multiple Merchant Center accounts as needed.”

Admins can invite people by clicking on Users from the three-dot icon in the upper right corner. They’ll then be able to sign into the account using the login information for their own Google account.

Google does recommend that those using Google Search Console to manage their websites have each GMC Admin user also listed as an Owner of the site in Search Console.

Last week, Google added its new Customer Reviews program to Google Merchant Center, replacing the Trusted Stores program.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.