Is optimizing for one specific keyword an outdated SEO practice?
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
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Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
TikTok says the law is unconstitutional and plans to challenge it in court.
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert.
Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.
We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.
Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission.
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Boost company morale, attract new business, and take home the highest honor in search.
Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?
Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Brave's new Answer with AI features uses large language models to generate answers to queries directly in the search results.
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
You can now more easily see and remove which have access to your Search Console profiles.
The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does.
Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.
Ads with poor Ad Strength could still perform well. But that doesn't mean Ad Strength is not important, according to Google.
Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.