A Call To The SEO Industry: Stand Together For Useful Reporting

Want to measure organic traffic?Arnie-MarketingLand-Content-Curation-Tools-Hashtags-and-Keywords

Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume.

And viola! There’s your traffic by keyword.

Sound kinda crazy? It is. But it doesn’t have to be that way.

Find out more about the sad current state of SEO analytics, along with my proposal for change, in my latest Marketing Land Analytics & Marketing column.

 

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Analytics | Search & Analytics

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About The Author: is the Sr. Partner, Managing Director of Strategy at GroupM. He is a digital veteran with over 14 years of experience in advertising. For the past three years, he has led the search practice across the GroupM Network; today, he leads the agency’s search and social engagement strategy group.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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