A Google Holiday Update Or Data Refresh

Dec 22, 2006 at 9:12am ET by Barry Schwartz

Google Data Refresh – Rankings Fluctuations Before Christmas by Ben Pfeiffer at the Search Engine Roundtable notes a very possible Google update is taking place. He references a WebmasterWorld thread that is currently three pages deep. Most in the thread believe that this is a true update and based on some of the comments at the Search Engine Roundtable post, really respected SEOs are claiming this to be the real deal. But without confirmation from Google, we won’t know for sure. Is this a good time for an update? I suspect most people by now have finished buying online, so hopefully any major shifts in Google now, won’t make a direct impact on their holiday season revenues and sales.

Related Topics: Google: SEO

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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http://brianmseo.blogspot.com/ Brian M

Yes, one of my clients brought this to my attention a few days ago, and we’ve been watching it ever since.

It definitely looks like an update is in progress…
http://www.mattcutts.com/blog/ Matt Cutts

After the last questions of a holiday update, I prepared for this by asking around. Google hasn’t launched any major scoring/algorithms updates recently, so any changes you see are normal operation.

I’ll post this on SER too.
http://weightlosshd.com Simple

I haven’t seen any changes, but something tells me Google is going to roll out an update in January.
http://www.rankquest.com DSarathy

Recently, our Google search engine result positions for some of the keywords were moving up. Thought it was due to some algo change. Good to know that we are progressing.
http://www.seolid.com/ seolid.com

One of our new website as started to rank in top 10 for most if not all of our target keywords ( fairly competitive niche) some 3 to 4 weeks ago. For us it was logically an index update. Dont’ know if its an algo update.