• http://wtff.com/ JustConsumer

    Hi Erin,
    since Disqus failed to post my reply when I tried, I had to post my reply to you here : http://www.wtff.com/p.php?h=LinkBuilding_122

  • Zach Griffith

    Are you link building? :-)

  • Zach Griffith

    Are you link building? :-)

  • http://wtff.com/ JustConsumer

    Nope. Just the path )

    But your question perfectly shows, that something is wrong with links in the modern Internet )

  • Zach Griffith

    Great post Erin!

    I think every content strategy (formerly known as “Link Building”) needs to start with one question “Will any of this ever get shared?”. If you can’t honestly answer that question with “Yes!”, you may want to reconsider your topics.

    If you consistently strive to write share-worthy content (with a source link), repeat visits / links should come naturally. It’s important to note that Google is very aware of content surrounding links, so a simple (Non-Keyword-Stuffed) source link should work nicely.

    It’s only a matter of time until social signals rule the SERPs, so if your team is stuck in the old “We need to produce massive amounts of content with a boatload of keyword-rich anchor text to meet quotas” mode, you may want to rethink things a bit.

  • Arnie Kuenn

    Totally agree with you Erin. I frequently get asked if link building is still important and if they should be doing it. My response is generally: Your competitors would love it if you didn’t build any more links.

    My point is that links are still incredibly valuable. Not spammy, cheap links like the old days. But earned links because people want to freely link to your useful content. You might have to assist by sharing it on social media and asking for a link now and then, but it’s almost always worth the effort.

  • http://www.searchlocalhq.com/ Toby Crabtree

    Great Post Erin. This was really informative. Link building is all about getting quality links and I am sure guest blogging would be the future of 2014.

  • http://yousufseo.elance.com/ Yousuf Seo

    Nice post Erin. Thanks for sharing.

  • Erin Everhart

    I think I’ll have to steal that line whenever people ask if they should still invest in link building :) Thanks for commenting!

  • Erin Everhart

    Social signals are hard because it’s turning Google into a brand machine. The companies that have a bigger following (big brands) perform better, but they’re also putting out better content, right?

  • Zach Griffith

    Whether it’s business or personal branding, I think turning into a brand machine is inevitable.

    When social indicators start being used more heavily, big brands will have to have good content in order to survive. People won’t interact with something they don’t like and social algorithms will detect that / adjust accordingly.

    At the end of the day it’s all about a quality experience for users and I can’t help but think that social signals will be a primary factor when ranking results in the near future.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “To me, changing link building to link earning makes a lot of sense because it’s a better description of what we do”

    I totally agree with you. We can still “build” a few links here and there, but for the most part links aren’t falling out of the sky. You have to create something of value that gets people wanting to link to you.

  • http://www.verticalmeasures.com/services/quality-link-building/ @CliqueKaila

    Great article Erin!

  • http://ReturnOnNow.com/ Tommy Landry

    Agreed that link building in the traditional sense is (gladly) down and out. That said, there’s a good opportunity for a more marketing-based outreach program focused on valuable content items. The key is that, content for content’s sake won’t get you there. Rather than repurposing the PR team to become link solicitors, it makes sense to hire an SEO firm to take on that work on the client’s behalf. The potential opportunity is actually quite large, although less scalable and resistant to any automation tricks. Content + Outreach = the new Linkbuilding.

  • http://www.kingged.com/ Kingsley

    I agree, it has been one crazy year, but the truth is that there are still those who continue to do link building the old way, regardless of what anyone else tells them. Whether it works for them, still, is another thing.