It appears Google is testing a new type of rich snippet for displaying real estate and other types of business listings. I reported this at the Search Engine Roundtable and included a few pictures from various sources.

The rich snippet, which is not yet confirmed by Google, seems to show real estate listings as well as possibly contractor listings. Zillow and Service Magic seem to be in this test.

Here is a picture from @t1c1 of the Zillow result:

Here is a picture from Carlos Gonzalez Rotger of the Service Magic listing:

As you can see, this rich snippet seems to basically list out the available listings found on a specific page. It seems similar to what we reported earlier this month, Google Displaying Listing Numbers In Results Snippets but in a much more advanced view. The results do seem different, simply because I can see the snippets we reported earlier this month, but I cannot replicate the new snippets reported above.

Postscript: Google has confirmed via the Inside Search blog that this is an improvement rolling out to snippets, indicating that it’s not a test, but a new feature enhancement being released globally.

According to the blog post, these snippets are derived from pages with a structured list in the HTML, rather than use a specific type of rich snippet markup:

If a search result consists mostly of a structured list, like a table or series of bullets, we’ll show a list of three relevant rows or items underneath the result in a bulleted format. The snippet will also show an approximate count of the total number of rows or items on the page (for example, “30+ items” in the screenshot below).

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• Google “Jump To” Links Within Search Snippets
• Google Adds Rich Snippet Support For Music
• Google’s Prayer Time Rich Snippets: The Good & Bad
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Related Topics: Channel: SEO | Google: Rich Snippets | Google: User Interface | Google: Web Search

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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