• Andziuleq

    Hi Josh,
    I think, it is very important to know what all the terms means and using it in right way.
    The one of missing terms from your list would be ”Bounce Rate”. It is important to know what it actually is. Bounce rate is the percentage of single-page visits. A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. For me and company which i work for the relevancy of page are very important.
    Thank you.

  • Josh Dreller

    Andziuleq – Bounce Rate is a great metric. I’ve even seen 2nd Bounce, 3rd Bounce as segmenting traffic that not only leaves after one page is a valuable benchmark, but also who leaves after only two pages or three.

    I felt it wasn’t absolutely critical at this stage in PPC Academy to include it–however, as we move through the year (especially into the Optimization portion of this course) it will certainly come up. I just wanted to define some common jargon that we will be using in the these first few months so that the true beginners could come back and reference those terms if need be.