• http://www.alancharlesworth.eu AlanCh

    I totally agree with your sentiments, but beg to differ on one point.

    In my experience, back in that ’96 – 2000 period, IT grabbed at the web with both hands and wouldn’t let go. In some cases, they still won’t.

    I forget how many times I went to companies to discuss ‘e-commerce’ [everything was e-commerce then, e-marketing and sub-disciplines weren't on the radar] and found myself across the table from IT folk. Who then argued to the CEO/MD that the web design company I represented was not needed as they could handle it in-house.

    Most of my consultancy work now comes from advising organisations on what is wrong with their ‘IT’-designed website. For that is a further problem. In computer schools they teach html etc etc and so ‘techies’ who do not have the first idea about marketing end up developing web sites. Not the case? Take a look at some ‘web design’ and ‘SEO’ job vacancies. Computing qualifications frequently over-ride marketing qualifications.

    As my arguments in favour of your [our] opinion usually start: do you invite the phone engineers in to discuss call-centre strategy or the TV repair folk for their opinions on a new ad campaign?

    IT have a vital role to play, Some of the stuff they can make computers do is amazing. But keep them away from the management of websites – that is a marker’s job.

    Rant over.

  • http://www.alancharlesworth.eu AlanCh

    That final sentence should, of course, read ‘ … marketers job’.

    Sorry, I’m a university lecturer – it’s marking season, the brain gets addled.

  • neuro

    Up to a point Ian IT’s responsibilities are what the business say they are and I could make just the same argument that pure Marketing people have zero idea about how to build a website that’s fit for purporse.

    I have seen far to many sites that I am sure looked great on safari on that $15k 8 Core Macpro running everything locally – that fail abysmally in the real world.

    There is a reason why a lot of SEO jobs have stiff tech requirements its to fix the disasters the MD’s nephew who built the site committed. A lot of larger corporates are now making SEO a separate team that sits away from IT and Marketing and can act too bring both sides together.

    Ok I may be an atypical SEO but I do know what a VPN is  its probably easier to take an experienced professional programmer and teach them marketing than the other way around.

  • http://www.bidorbuy.co.za MagicDude4Eva

    This article might be valid for corporate/CMS based web-sites which do not rely on transactional ecommerce. Look at any large e-commerce site and you will realise that IT and SEO are co-dependant and can work very well.

    In any mature business, IT will provide SEO capabilities in websites which can be easily managed by SEO staff.

  • seowebnews

    I think that a good developer with interest in SEO could be the perfect mix to aim.
    It’s really exciting to work as IT developer in the SEO team (I’m an IT engineer and I think is only a plus to be a SEO Engineer).
    I think that in the future the market will find for this type of professional figure.