A Preview Of SMX London
SMX London is coming up fast, and we’ve put together a great agenda with world-class speakers. Perhaps the best part, for those of you who weren’t able to attend our sold-out SMX Advanced conference, is that we’re running an SMX advanced track for the first time at the London show. This is cutting-edge content that you won’t find anywhere else. We’ve also got a special keynote, Empowering Search Marketers – The Next Generation, that I’m especially excited about.
I personally believe that the next big leap forward in search innovation is about to arrive. The past few years have seen the introduction of new features offering richer search results, personalization and other tools designed to empower searchers. Search engines are now shifting focus, preparing new, highly sophisticated tools designed to take marketers to the next level, enabling them to fine-tune campaigns in ways not previously achievable.
In this forward-looking keynote conversation, Microsoft’s development leaders on both the paid and organic side discuss their vision of the future of search marketing—how they’re breaking down barriers and building a powerful new set of tools that move beyond straightforward functionality toward a new paradigm of providing unprecedented transparency and insight into searcher behavior and satisfying customer needs.
Some other highlights of SMX London include:
- Pump Up Your Paid Search – tips and techniques designed to help pros get even more out of their search advertising campaigns
- Blow Your Mind Link Building Techniques – exposes the most coveted secrets to “buying” the links the engines would never consider a “paid link,” or how to take advantage of non-traditional link sources, linking strategies and nofollow PageRank “sculpting” or “siloing”
- My Secret Weapon – top search marketers reveal their secret weapon and how to use it to your own advantage
- What You Should Be Measuring — But Aren’t! – looks at alternative metrics, along with some things to track that you might be overlooking
These are just a few of the sessions on the two day, three track agenda. New to search marketing? Our SMX Boot Camp Track provides a solid foundation for taking your work to the next level.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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