• Lance

    I’m a little confused. How is this different from setting up remarketing within Google Adwords?

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Hi Lance,
    Well – it’s different in a few ways – now you can use a conversion goal to create an audience, where if you set up strictly in AdWords, that’s a little difficult – by going through analytics, you can create one or multiple conversion goals in analytics and use completion of that goal to drop the remarketing cookie.

    You can also use analytics to adjust just one line of your tracking code and then run as many different lists as you want. Previously you had to place a different piece of code for each “audience” you set up. I’m pretty sure if you just use AdWords to set up your audiences, you have to use different pieces of remarketing code for each audience, and it’s not necessarily attached to your tracking script.

  • Pat Grady

    Reader’s digest = Tag content with code, cookie visitors, target cookied machines.

  • Pat Grady

    Next level = combine tags (has visited X, hasn’t visited Y).

  • Pat Grady

    Next level = realize your naked (not using other targeting) efforts are embarrassing, stalky and not relevant to sites they are on… combine Remarketing with Contextual. Pay $0.20 for visitor to Page Z, pay $0.30 for visitor to Page Z, who has visited X, but hasn’t visited Y. Naked Remarketing is like funnel abandonment recoup – Combo Remarketing is like super charged Display reach!

  • Isaac Wendt

    Love the post. Was looking into how to set a remarketing campaign and this gave me a great amount of insight into ways to set it up.

  • Tony

    Do you need to have an active Adword account spending on Adwords to run remarketing?
    Or can you just run remarketing from Adwords and not spend anything on Adwords?

  • http://twitter.com/LeadsDubai LeadsDubai

    confusing as it my sound but i see big potential in this from conversaion perspective. thanks for sharing this i will learn more about it

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Hi Tony – You can just use Remarketing without setting up a regular AdWords ads. this is a really good step-by-step tutorial. Things might look a tad different as Google changes things all the time, but the premise is the same. If you’re using Analytics to create your “audience” you’re going to want to substitute those steps.

    Hope this helps!