• basebot

    Galen – really useful summary. I think it’s also useful to keep an eye on how content spreads out there. For example, I have had some pieces that have not generated the buzz I expected but giving it a new title and re-tweeting under a different line turned it around. Just saying it is worthwhile watching how we distribute content as well as what we actually create.

  • http://www.proteusSEO.com Galen DeYoung

    I think that’s a really good point, John. Too often there’s a tendency to fail to revisit content efforts, or to only do so substantially after it has been launched. You rightly point out the need to monitor and modify *during* the process and make adjustments as you go. Thanks!