• http://www.search-usability.com/ Shari Thurow

    Hi David-

    Great resources…but I noticed some glaring absences. I have to understand IR from a technical perspective not only as an SEO professional but also as a graduate student. (Just my way of saying I already know about these resources.)

    Where is the human part of SEO? Being a geek doesn’t only mean being knowledgeable about the technical aspects of SEO. In fact, I think that is one of the major pitfalls of our industry — that the technical SEOs lack of knowledge about searcher behavior is abysmal.

    How about a follow up article about the human side?

    My 2 cents.

  • http://searchengineland.com David Harry

    Hiya Shari, I am certainly open to ‘doing requests’ (a guitar player as well dontcha know). What did you have in mind?

    I would assume you’d understand to me they are ALL utlimately the ‘human side’ as much of it, beyond mere indexation and retrieval, is about humans in one way or the other right? Tee hee. But yes, you’re certainly correct that the ultimate geek will have go go far beyond this post. In many ways, I would hope, it leads folks deeper.

    Personally, I am all up for goodiness in coming posts on a bunch of recent user behaviour white papers (focus groups, heat maps etc..). I’d be thrilled for any leads on that end of things.

    I am also big on implicit/explicit user feedback signals which is certainly another area of the path that is truly about people IMO. As would be areas such as natural language processing, which I feel can help SEOs as well…and also very ‘human’.

    I guess when Chris said “a few thousand words” I didn’t want to go mad with it. Any ideas you’d care to throw my way, I’d be happy to entertain them. Just preaching the Gospel of the Geek here. Happy to have as many playmates as possible!

    (tnx for the comment btw! always appreciated)

  • http://www.TrapikMedia.com/internet-marketing.php trapikmedia

    thanks for this, it’s an excellent and I’d like to cite as thorough particular to the technical side of SEO and the technologies and science behind the practice. that’ a ton of resources cited, too! my trainees will be overwhelmed if they don’t immediately quit yet. cheers!

  • http://www.dragonsearchmarketing.com DragonSearch

    Perhaps, to Shari’s comment (I risk getting blasted for putting word in Shari’s mouth)- there is the world of taxonomies, ontologies, systems,etc. Human psychology and semantics.

  • http://www.search-usability.com/ Shari Thurow

    Hi DragonSearch and everyone-

    Heck, I’ve been an ubergeek since I was 3 years old. The search part came later. :-)

    Not gonna blast you DragonSearch (grin) for putting words in my mouth. Those are good ones. I won’t take credit for your good observations. I am not that type of person.

    The psychology of search is a good point. Semantics is also a good one. I also was referring to searcher behaviors that no one talks about (but should) in the SEO industry: berrypicking, sensemaking, orienting, orienteering, winnowing, and so forth.

    Taxonomies, ontologies, and systems are also things that SEOs should understand. All of this helps SEOs understand why searchers do and say the things they do.

    Again, these resources are great. I certainly do not want to distract anyone from that, as a linkworthy resource page is always appreciated. But SEOs need to step outside of their world of SEO and really understand what searchers do and why they do it. To me, being an SEO ubergeek is not limited to having technical expertise.

    My 2 cents.